How To Improve The Social Media Campaign For Your Business


There’s no doubt about it: Social media is where it’s at these days. It doesn’t matter how big or small your business is. If you want to get somewhere, you simply can’t afford not to have a multi-platform social media presence. Creating a basic profile on sites like Twitter, Facebook, and Instagram can help clients and customers find you more easily, ask questions about services, and put you on the radar. But your job won’t stop there. In order to really make social media work for you, you need to have the right richmond web design and put together a social media marketing team that won’t quit until you’re trending. So how do you start? Easy: Figuring out what your campaign will tell the audience about you and your company. You’re showing the world what you’re made of, and power is in your hands. If you’re ready to create a flawless social media campaign to boost your business, here’s how.

Know Your Audience

Before figuring out what your campaign is going to look like and what you’re going to say, you need to know straight off the bat who you’re actually speaking to. Having a vague or uncertain idea of who your audience is won’t help you create or refine your message. More than likely, being uncertain about your client base or main demographic will just create confusion and lead you to formulate a campaign made of vague language and bland truisms. Before you even start to think about getting a wider audience, you have to do the research to find out who these people are. Who are you actually trying to talk to, and why do you think they’d benefit from what you have to offer? What are some of their main characteristics? Are they classified by age group, class group, or similar interests? The more you know who you’re speaking to and for, the better you’ll be able to address this group of people in an honest, authentic manner that they’ll want to listen to.

Don’t Pander

Knowing your audience is one thing. Pandering to them to try to sell a product or a brand image is entirely another. In the early days of the Internet boom, corporate entities were able to speak to audiences through social media platforms in a much different way. Today, however, social media audiences are much savvier. They can pick up on falseness and can tell when a ploy is being made for their attention and affection. You don’t have to lay it on thick with a million calls to action, pleas to ‘like,’ ‘follow,’ and ‘subscribe,’ and reminders about what you do and why it’s valuable. The main thing to remember is this: If you use content and imagery that people like, they will want to see more of it. It’s not all about creating viral or easily-digestible content, however. It’s about finding new, creative, visual ways to say something about your business or service that makes it feel like something necessary for everyday life.

Use Branded Partnerships, Sponsors, and Hashtags to Increase Views

Once you’ve gotten a few followers and have established what your brand is and what your audience can expect, you can start getting a little bit more ambitious in terms of your social content. Try working with up-and-coming influencers on platforms like Instagram to find creative ways to talk about your service or product. Don’t just pay people to mention your business. Find a way to actually work with brands and sponsors to turn what you’re selling into a story. Remember: People don’t want to follow brands. They want to follow stories that keep them interested. Using a sponsored post or branded partnership that just uses brand imagery and keywords to boost your image won’t do a lot to boost your visibility in the long run. However, creating a more inventive call to action, such as a hashtag people can use to share photos and stories, will help people find you no matter where they are or what they’re looking for.

Make Sure the Message is Clear and On-Brand

One of the biggest mistakes a business can make is to present a half-formed, wishy-washy or simply inconsistent brand identity. Even if you’re selling something incredibly simple and neutral, you don’t want to send mixed messages to followers in terms of tone and content. This doesn’t mean you have to get political or preachy: It just means that you should pick a tone and point of view (say, casual and millennial-oriented) and stick with it.