How to choose the right web designer?


You want to get a website to keep your business online, but you do not want to pay for a trivial or incomplete result, or spend too much money on features you do not need.

Just gather some small information when choosing the professional with whom you want to work to avoid you a lot of trouble. With these 8 essential pieces of information, you’ll be sure to choose a NYC web designer that’s right for you, and your business on the web.

  1. Your web designer needs to work full time.

We know from experience that designers who offer their services between two jobs, in their spare time or to make ends meet simply cannot offer you a customer service as suitable as someone who is main occupation.

It is not necessarily less competent, only less available and probably less aware of the latest techniques and subtleties of the field.

Ask your professional to provide you with case studies of clients that he has helped, or reviews and comments from satisfied customers. If they do not already publish them on their website, entrepreneurs who have nothing to be afraid of will not be reluctant to present them to you.

  1. You need to know what you will need to provide to your web designer when creating your site.

It is possible to do business with a team that offers you to take care of everything, and just tell them about your business or explain what kind of product you want, what kind of image you want for your company.

However, depending on the plan adopted or the professional consulted, it may be, before starting the design of the website , that you are asked to provide your content (the text of the pages of your site), your images (in order to allow you to hire a photographer to present your own products on the Web), your logo or color scheme, websites that you like or do not like the style, etc.

If you are asked to provide images and do not want to take your own photos, be careful: it is very important to choose royalty free images for your website. Several royalty-free image banks are available on the Internet and your designer should be able to inform you on the subject.

  1. Does the Web designer offer a turnkey service or do he / she specialize in a discipline only?

You want to do business with a Web designer who offers you a turnkey service: graphic design, web design, writing, hosting, maintenance and management, marketing, SEO (SEO) , etc. If your designer offers you all these services, he must have experience in all these areas.

Indeed, if you decided to do business with a graphic designer, your site could be beautiful but never go out on search engine results pages, hence the importance of expertise in SEO marketing. Similarly, if you are dealing with a programmer, you may end up with a very functional but less aesthetic website.

That’s why it’s important to check what kind of experience the chosen professional has, or to do business with a web agency with a team of versatile professionals at your service.

In addition, it is important to know if your designer offers the hosting and maintenance of your website once it is created, otherwise you will find yourself forced to look for a host and delay the uploading of your new site.

The maintenance or management of the site should include its search engine optimization and careful monitoring of its web performance, as well as technical support for changes to be made to it.

  1. Your professional must offer you an adaptive website (compatible with various platforms – computer, mobile and tablet)

Nowadays, 89% of Quebecers carry out local searches from the search engine of their phone (source), tablets are more and more popular and Internet browsers are more and more diversified. It is therefore very important that the visual appearance of your website can adapt to screens and browsers of all kinds. This is called an adaptive website.

  1. Can the website be reworked later (adding content, changes, etc.)

Just like a physical store, a website needs to evolve over time. Update information; add news or recent photos, etc. First, be certain that your designer follows this basic rule!

Building your website using a content management system (CMS), such as Word Press for example, allows you to update certain aspects of your site yourself, without the need for advanced computer skills top rated product reviews. Make sure your designer uses an inviting and easy-to-use platform.

In addition, find out about training, technical support and troubleshooting when needed.

If not, ask your designer to explain his time banking policies for future changes to your website.

  1. Rates: on time or project?

When you pay for a product or service, you want to get what you pay for. Whether you pay $ 100 or $ 50,000 for your website is not the most important: it’s the return on your investment that deserves attention. Choose someone who can provide you with measurable results such as statistics on your website traffic.

Most web designers will offer a fixed price for the initial project, then an hourly rate for additions or changes, or for any subsequent work. But on the Web as in life, the cheapest is not always the most profitable…

  1. The production time

Once you have discussed the details of what you want for your website and you have provided your professional with everything he asks you, it should not take much time to design your site; 2 weeks on average depending on the size of your project.

Plan to spend some time monitoring the project, as it is often the expectation of approval and the client’s decisions that delay the uploading the most.

  1. Who owns the site after posting?

As mentioned in our Yellow Pages 360 package, some web designers and agencies retain the rights to the website once it is complete, claiming a monthly fee for “rental”. Make sure your web designer gives you the rights to your website and domain name (your web address) if that’s what you want.